Designer PR

Designer PR

What is designer PR? Is it PR for celebrities or for those in the design industry? My understanding of designer PR refers to the specialised services within the Public Relations Sphere that include the “going the extra mile” and “to suit your needs” PR. Perhaps then designer PR is for celebrities or those with an Elite status, as designer PR would require an extravagant budget to accommodate the potentially outrageous desires of the client. Designer PR is possibly the “balloons and champagne PR” that many consultancies focus on. I suppose then in that case designer PR would not really be suited for the corporate world, unless of course that specific corporate is considered part of the Elite.

So should designer PR be what we as Public Relations practitioners strive towards? I think not. My personal reaction would be that designer PR is short-lived much like the client itself. Soon the craze diminishes and another concept takes precedence, almost like a new toy. As Public Relations practitioners our arrow should be targeted at the strategic roles of our career. As it is PR is struggling to obtain a seat in the boardroom of managers and directors of corporations. We should be uplifting the career of Public Relations and making it the career of choice above the usual Marketing, Human Resources and Law. We do in any case obtain all of these functions. However this is my perception of Designer PR…